Brand Strategy & Awareness
- Support the development and execution of marketing initiatives that increase awareness of the DynaChrg brand.
- Ensure consistent brand messaging across marketing materials, digital platforms, and presentations.
- Promote internal engagement by encouraging team members to support marketing initiatives, including sharing posts, reviewing content, and amplifying brand messaging.
- Support brand visibility in key markets (local, regional, and national) by developing relevant content and campaigns aligned with DynaChrg’s growth initiatives and partnerships.
Content Marketing, Social Media and Thought Leadership
- Manage DynaChrg’s social media presence across platforms such as LinkedIn, Instagram, and YouTube.
- Develop and maintain a content calendar, typically scheduling approximately three to four (3-4) posts per week.
- Create and publish content including:
- company updates
- project highlights
- product announcements
- industry insights
- short-form video and reels
- Monitor engagement and optimize campaigns based on performance analytics.
Content Development
Write and publish marketing and thought-leadership content including:
- blogs
- case studies
- use cases
- press announcements
- newsletters
Develop storytelling content that helps communicate DynaChrg’s value proposition to customers, partners, and industry stakeholders.
Video & Multimedia Content
- Create video and visual content for marketing campaigns, product storytelling, and industry engagement.
- Maintain and update the company YouTube channel with relevant content including product overviews, project highlights, and industry insights.
- Collaborate with internal teams to produce short-form and long-form video content.
Website & Digital Marketing
- Maintain and update content on the DynaChrg website.
- Support improvements to SEO performance and digital visibility.
- Assist with creation of landing pages and campaign pages.
- Ensure messaging across the website accurately reflects company capabilities and product offerings.
- Support targeted digital marketing initiatives aimed at B2B audiences such as developers, municipalities, fleets, and commercial property owners.
- Assist in executing paid media campaigns (e.g., LinkedIn, Google, and other digital channels) to increase brand awareness and campaign reach.
Sales Enablement & Partner Support
- Collaborate with the sales and business development teams to develop marketing and sales materials including:
- presentations
- brochures
- product sheets
- case studies
- proposal graphics
- Support partner and customer engagement by helping communicate product capabilities and company messaging.
- Participate in selected partner or client meetings to support presentations or product communications.
- Assist in developing partner training materials and documentation.
- Support marketing efforts tied to partnerships and sponsorships by developing materials and content that drive engagement and visibility.
- Collaborate with sales and business development teams to support campaign execution and follow-up initiatives.
- Contribute to the development of materials that support partnership activation and communication.
Event Marketing & Industry Presence
- Support planning and execution of conferences, trade shows, and industry events.
- Coordinate event logistics including:
- booth design and marketing materials
- signage and graphics
- equipment and technical requirements
- coordination with event organizers
- Develop marketing campaigns leading up to events to maximize brand exposure.
- Support sponsorship and event activation efforts to ensure marketing initiatives tied to events and partnerships drive measurable engagement.
Marketing Performance & ROI Tracking
- Track and analyze marketing performance across campaigns, events, and partnerships.
- Support measurement of engagement, lead activity, and overall campaign effectiveness.
- Work with internal teams to gather insights and improve future marketing initiatives.
Creative Coordination
- Work with internal or external designers to develop marketing assets and campaign materials.
- Provide direction and feedback to creative resources to ensure alignment with brand standards.
- Manage timelines and deliverables for marketing content production.
AI-Enabled Marketing Content
- Utilize modern AI and digital tools to improve marketing efficiency, content creation, and campaign development.
- Validate and review AI-generated materials to ensure accuracy, brand consistency, and quality before publication.
Industry Monitoring & Campaign Development
- Stay informed on EV industry developments, policy updates, and technology trends.
- Identify opportunities to create marketing campaigns aligned with industry news or company milestones.
- Identify opportunities to develop campaigns aligned with market expansion efforts, partnerships, and industry initiatives.
